Insights and Health Grades
SegmentIQ checks every segment's metrics for the selected period and adds badges where something stands out. Each segment also gets a health grade.
Insight badges
| Badge | When it appears | What it suggests |
|---|---|---|
| Discount Dependent | More than 60% of the segment's orders use a discount | Customers may have learned to wait for a discount |
| Costly Discounts | Discounts take more than 15% of the segment's revenue | Worth checking whether those discounted orders needed the discount |
| Revenue Concentrated | The segment brings in more than 50% of total revenue | A lot depends on one group of customers |
| Untargeted | Fewer than 10% of orders use a discount, with more than 10 orders | These customers buy without discounts — often a good sign |
| Low Data | Fewer than 20 orders in the period | Too few orders for reliable conclusions; try a longer range |
A segment can have several badges at once, for example Discount Dependent and Costly Discounts.
Segments can overlap. A customer can belong to several segments, so the same order can count in more than one.
Health grades
Each segment starts with a score of 100, which is reduced for:
- Discount participation — more than 20%, 40% or 60% of orders using a discount
- Discount cost — discounts taking more than 5%, 10% or 15% of revenue
- Low order volume — fewer than 20 orders, and more so below 5
- Revenue concentration — more than 50% of total revenue, and more so above 80%
The score becomes a grade:
| Grade | Score |
|---|---|
| A | 80 or more |
| B | 65–79 |
| C | 50–64 |
| D | 35–49 |
| F | Below 35 |
A low grade isn't a verdict on the segment itself. It means discounts play a big part in how that segment buys, which is worth a closer look. For code-by-code detail, see the discount report.