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Charts

Below the Segment Performance table, Home shows two charts for the selected period.

Revenue vs Discount Cost and Revenue Share charts

Revenue vs Discount Cost​

One pair of bars per segment: the segment's revenue and its discount cost.

  • A long revenue bar with a short discount bar means the segment brings in revenue without leaning on discounts
  • A discount bar that's large compared with revenue means discounts take a big share of what that segment spends

Revenue Share​

A donut chart of how revenue is spread across segments.

  • Spread across several segments — revenue doesn't depend on one group of customers
  • One segment dominates — a change in that segment's behaviour would have a big effect; see the Revenue Concentrated badge in Insights

Good to know​

Segments can overlap. A customer can belong to several segments (for example "Email subscribers" and "Customers who have purchased more than once"), so shares can add up to more than 100%.