Skip to main content

Metrics Reference

SegmentIQ tracks the following metrics for each customer segment. All metrics are calculated for the selected date range.

Know Your Segments

Revenue​

Total revenue generated by orders in this segment during the selected period. This is the gross order total before refunds.

Orders​

Total number of orders placed by customers in this segment.

Average Order Value (AOV)​

Revenue ÷ Orders. The average amount spent per order in this segment. Compare AOV across segments to see which customer groups spend more per transaction.

Discount Rate​

Percentage of orders that used a discount code (or automatic discount). A segment with a 75% discount rate means 3 out of 4 orders had some form of discount applied.

High discount rates aren't necessarily bad — but they may indicate that a segment has been trained to expect discounts.

Discount Cost %​

Total discount amount ÷ Total revenue. This tells you what percentage of revenue is being given away as discounts. For example, if a segment generated £10,000 in revenue but £1,500 was discounted, the discount cost is 15%.

This is one of the most important metrics — it directly measures the margin impact of your discount strategy.

Revenue Share​

Segment revenue ÷ Total store revenue. Shows what proportion of your total revenue this segment represents. Useful for identifying your most (and least) valuable segments.

Unique Customers​

Number of distinct customers who placed orders in this segment during the period. Helps you understand segment size and whether revenue is concentrated among a few buyers or spread across many.