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Revenue Concentration Chart

The revenue concentration chart is a visual representation of how your store's revenue is distributed across customer segments.

How to Read It​

The chart shows each segment as a bar, sized proportionally to its share of total revenue. Segments are sorted from largest to smallest revenue contribution.

What to Look For​

  • Even distribution — revenue spread across many segments indicates a healthy, diversified customer base
  • Top-heavy distribution — one or two segments dominating revenue is a concentration risk
  • Long tail — many small segments may indicate over-segmentation or segments that need consolidation

Interpreting the Chart​

Healthy Pattern​

Revenue is reasonably distributed across 3–5 key segments, with no single segment exceeding 40–50% of total revenue.

Risky Pattern​

One segment accounts for 60%+ of revenue. If that segment churns or changes behaviour, your revenue takes a major hit. Consider strategies to grow other segments.

Opportunity Pattern​

A segment has low revenue share but high AOV. This might be an under-served group that could grow with the right attention.

Revenue vs Discount Cost and Revenue Share charts