Date Range Selection

SegmentIQ lets you filter all dashboard metrics by time period.

Available Ranges

Range	Description
7 days	Last 7 days — good for spotting recent changes
14 days	Last 2 weeks — balances recency with sample size
30 days	Last 30 days — the default, a solid all-round view
90 days	Last quarter — best for identifying trends
Custom	Pick any start and end date

How It Works

When you change the date range, all metrics on the dashboard recalculate for the selected period. This includes:

• All segment metrics (revenue, orders, AOV, etc.)
• Insight badges (thresholds are applied to the new period's data)
• The revenue concentration chart
• Segment detail modal data

Comparison Periods

SegmentIQ compares the selected period against the immediately preceding period of equal length. For example:

• If you select 30 days (March 1–30), the comparison period is February 1–28
• If you select 7 days, the comparison is the 7 days before that

This lets you see whether metrics are trending up or down.

Tips

• Start with 30 days for a balanced view
• Use 7 days after launching a new campaign to see immediate impact
• Use 90 days for strategic planning and identifying long-term patterns
• Custom ranges are useful for analysing specific promotional periods (e.g. Black Friday week)